What having a logo suite does for your business.

FUNCTIONALITY through VERSATILITY results in CONSISTENCY. Consistency is MEMORABLE and builds TRUST.

Okay, but…What does this mean?

In order for your visual identity to function seamlessly across all platforms (print, web, social media, etc.) effective, truly functional branding requires different versions of your logo that fit each specific need.

If your primary logo is stacked and is taller vertically than it is wide, it will fit nicely in some spaces but not in others. The same applies if your primary logo is horizontal. You need versatility to use different versions of your logo while maintaining brand consistency.

A logo suite/logo system should include the following:

• Primary Logo

• Secondary Logo

• Circular Logo

• Submark(s)

• Logo designed for social media

• Watermark Logo

• All White / All Black Logo

• Text Only Logo

Your logo suite should maintain consistency through the use of your brand color palette and fonts. When I provide my customers with their brand guides, I provide them with the fonts used in their logo as well as on any other items I’ve designed. This keeps your brand image recognizable across all media.

Having a solid visual identity not only looks great,  but it adds value to your brand.

If you’re ready to get started on your branding journey reach out! My collaborative process is fun and engaging. Let’s create an image for your business that stands out and makes you memorable!

Logo Suite/Logo System

Logo Suite for Dahlia Lawson Photography, with examples of logo variations.